I found out a few days back that I was going to be working on an activity brochure for the local YMCA. A rush job, or course. One where the client gave us a deadline just barely over 7 business days to design, produce and deliver 14,000 four-color eight page saddle-stitched brochures. Normally I’d treat laugh and try my best, but with this project things were a little different. This project is for summer kid’s activities and the only main design guideline was this:

“Make it look Nickelodeon“

And so we began working like crazy trying to pull something together. A little help from iStock and, viola. Here you have the rough concept for the Siouxland YMCA Summer Activities brochure.