For the first 3 months of 2010 work was busy. Now, not so much. It turns out that despite history and what most experts suggest several companies are deciding to make a fatal move: cease marketing.

It is important to look at your marketing as an investment not an expense. Know your customer. Understand what they do and who they are.  Help your customer understand that you know the pain they are going through in these tough financial and economic times, and then work with them to provide a cost effective and productive campaign.

Disagree? I’d love to hear your thoughts and opinions on the subject!