I’ve worked professionally for a graphic designer for 5 years, yet consider myself an amatuer. Even at my amatuer status, I realize there are several no brainers when it comes to a company, it’s image and the impact it can have on the company’s overall success. In the first part of what could be an infinite series I wanted to talk about signage and how important it is to your organization.

While driving the other day I noticed a horrible re-design / partial take-over / joke for a sign and couldn’t help but take a few snapshots. I was sure that they’d fix the blunder as soon as they noticed, however the sign is now in worse shape that the picture below. Not sure if I would feel comfortable giving my hard earned money to a company that can’t afford anything more than a canvas banner and some string.